I build brands, campaigns, and communities — from founder offices to viral reels. I find the story, then I tell it well.
Who I am
I work in a founder's office and love the mix of strategy, marketing, and creativity that comes with it. Outside work, I love meeting new people, going to events, reading, gaming, and exploring ideas that turn into stories and experiences.
On LinkedIn
I write on LinkedIn — opinions, observations, and the occasional rant about a bike ride gone wrong. Some of it just took off. A few of these crossed into the lakhs.
Selected work
IIT Bombay's first deep-tech VC fund needed a Bengaluru moment. As the sole point of contact, I handled everything — from pre-event hype building and vendor coordination to on-ground execution and founder outreach. The goal was to get the right people in the room, and then make it worth their while.
I drove marketing, coordinated 20+ vendors and agencies, and personally connected with senior founders and investors from CRED, BabyBillion, and Maino AI to ensure meaningful conversations happened on the day.
When I joined, @fgcteamindia had 500 followers. Three months later, it had 6,616. I wrote 50+ reel scripts, led the Instagram content strategy, and created the storytelling framework that brought India's robotics Olympic journey to life for a national audience.
The approach was simple: make people care about school kids building robots. We leaned into emotion, pride, and the underdog narrative — and it worked. Multiple reels crossed 100,000 organic views with zero paid amplification.
Rewrote the entire content architecture for SET's website — hero copy, about pages, program descriptions, and calls-to-action. The challenge was translating a complex EdTech mission into language that resonated with both government stakeholders and young students.
Creative strategy
Speculative work I've developed independently — campaigns I'd pitch if given the brief. Each one is built around a real brand, a real gap, and a story worth telling.
Built around the brand philosophy: fine jewellery you wear beyond the wedding occasion. Two ideas, both completely different from anything in the jewellery space.
Tamannaah visits the karigar — the craftsperson in the workshop who actually made the piece. Filmed raw, unproduced. Two people talking about something they both care about. Their stories, their craft, their lives.
A one-day event at her store. Customers bring old jewellery — inherited pieces, forgotten gifts, things they can't throw away. Her design team helps reinvent it into something they'll actually wear. Heritage meets intention.
Peyush Bansal has one day to shoot with Shahid Kapoor. The brief: get people to own more than one pair of glasses. The insight: frames don't just change how you look — they change who you are in the room.
One day in Shahid's life. Peyush keeps appearing at the right moment with the right pair — handing him sporty frames on a sunny morning run, sliding sharp boardroom glasses across a table before a meeting, knocking on his door before a date with a knowing wink. Every time Shahid puts them on, the transformation is instant. Final shot: both of them. Shahid looks at the camera. "Frames change everything."
Billboard split down the middle — Kabir Singh on one side, Jab We Met-era Shahid on the other. Same face, two different frames, two completely different men. No explanation. Just the line.
Print version adds one line of copy: "Be both. You just need different glasses. (And maybe a beard.)"
A series of videos where Janhvi attempts to cook Sridevi's recipes. Not a cooking show. Just her, a kitchen, and her attempts — most of which fail. But amidst all of that, there are moments.
Three things collide that never usually do: Janhvi is famously a terrible cook (so every attempt is genuinely funny). The recipes come from Sridevi (so every attempt is genuinely emotional). And nothing like it exists — it's not a tribute, not a cooking show, not a vlog. It's just a daughter trying to find her mom in a kitchen.
Each episode is built around a specific memory. The kadhi Sridevi made every Sunday. The dish she made when Janhvi was unwell. A recipe Janhvi never learnt in time — and now has to figure out alone. Some recipes weren't written down. I wish I asked her more.
This section keeps growing. Each campaign is built around a real brand, a real gap, and a story worth telling.
What I bring
What others say
“Big shout out to Iha, too, for working behind the scenes and making it all happen. Without such support, it's not possible to pull off such an event.”
Beyond work
I love going out and meeting people — the kind of real conversations that happen at events, meetups, and unexpected places. These are some of the founders and builders I've had the chance to connect with.
My first task at SET was fundraising — and I had no idea where to start. So I showed up at corporate offices with Magnolia cupcakes and a handwritten letter. That's how I walked into CRED and met Miten. No cold email. Just audacity and baked goods.
At the Y-Point Fund Roadshow, we set up a Chaayos stall as part of the event experience. Nitin was there in person — and that's where we got talking. Sometimes the best conversations happen over chai.
At Zepto's Mango Paglu Party, I wasn't just a guest — I was crowned the Mango Paglu 👑🥭 on the day. Met Chandan there amidst the chaos and mangoes. One of those events you genuinely don't forget.
I went to BabyBillion not for a pitch — but purely to learn. They've built one of the world's most-watched kids' YouTube channels, and I wanted to understand how they think about content and scale from the inside. Met Akshit, came with questions, left with a whole new lens.
Same curiosity, different world. I met Rishabh at Maino AI to understand how an AI-first martech startup approaches content and brand strategy. Turns out the fundamentals are the same — it's the speed that's different.
Founders, investors, and operators — each conversation added a new layer to how I think about brand, growth, and people.
Credentials
Get in touch
Whether it's a collaboration, a project, or just a good conversation — I'd love to hear from you.